Tuesday, October 28, 2008

Should I Do Lights or Daytime Decor for My Business?

If you own or manage a business center, shopping mall, office complex or other commercial property, you should consider the benefits of both holiday lights and daytime decor.

Highlighting your center with lights at night will cause increase awareness of your location. It is a given fact that Christmas lighting attracts shoppers and causes people to slow down when they are driving by to have a closer look. It makes people happy to know you spent the time to decorate for the holidays. Lighting enhances your property and provides a finishing touch to your Christmas and holiday decorating. We recently priced a number of commercial property jobs for one client who decided against all the lighting options we presented and wanted only daytime decor. The reason was because of cost mainly but they also did not see the point of lights! Don't get me wrong, daytime decor is gorgeous and is necessary for both commercial and residential properties, but if that is all you decide on, it will NOT have the same effect as Christmas lights. During the day, people are busy and may not always notice a property with a few wreaths or bows unless they physically stop at your place of business. Having a balance of daytime and nighttime decor will keep both your customers, tenants, the community and those potential clients happy! So, consider a perfect lighting display when planning for this years decorations.

Posted on 10/28 at 05:19 PM
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